About me

Hello! I am Līga Buša – Lehtonena, a business leader, entrepreneur, and transformative personal and executive coach.

My mission is to assist those who wish to make positive changes in their lives, achieve inspiring goals, and live more fully in every moment of their professional and private lives.

 

Development has always been one of my core values, needs, and driving forces. Thanks to this driving force, I have always been eager to learn and achieve more, what, in fact, resulted in finding my way to my core and simultaneously trying to make this world a slightly better place.

 

This path of development has led me through living abroad, career building in large international corporations, entrepreneurship and business development in various industries, as well as intensive working with people in various roles being it leader, mentor, and coach. This development journey has been infinitely beautiful – I have a wonderful family, friends, and inspiring passions. It has also been infinitely painful – experiencing a marriage crisis, unsuccessful pregnancies, and a life-changing diagnosis accompanied by the realization that none of us are eternal, and fully experiencing this moment is all we can do. If you are on your professional and personal development journey, I will be delighted to be your support.

 

Over time, my personal development practices have evolved – from science-based to spiritual, and one thing has remained unchanged – the healing presence of Nature. Nature is an essential part of my life and my personal coach. The presence of Nature, especially in the forest, allows me to rejuvenate, heal, and reconnect with myself. Therefore, the idea of Nature coaching naturally emerged, and I invite you to participate if you wish for a deeper practice and lasting impact.

 

Education and Professional Experience:

  • Certified Transformative Coach, Animas Centre for Coaching, UK
  • EMCC Senior Practitioner accreditation, Member of EMCC Czechia & Slovakia
  • Business Education: Stockholm School of Economics in Riga (Bachelor’s degree in Economics and Business Management) and Hanken School of Economics in Finland (MBA in International Business Management)
  • Over 10 years of experience in corporate environment, marketing leadership roles across various industries (FMCG, trade, pharmaceuticals) in both local and international markets (including the Baltic States, CIS, Central and Eastern Europe, Turkey, the Middle East, and Africa)
  • Over 10 years of experience in entrepreneurship and business development – Founder, co-owner and general manager of SIA Marketing Angels.
Testimonials
"I value Liga immensely for her openness, empathy, and the training she provides. These have equipped me with the mental tools to navigate some recent challenges. I highly recommend her sessions to anyone seeking similar support specially with dealing with complex leadership situations."
Eric
Entrepreneur
"I was looking for a coach who has experience in business, coaching, and children – and I successfully found one. Līga met all my criteria. I also received very positive feedback about Līga's company, Marketing Angels, which confirmed that she would be the right coach. Līga is knowledgeable, kind, and genuinely wants to help. After three sessions, which lasted about 1.5 months, I have undergone a significant internal transformation. Līga helped me find the right path and gave me direct assignments, which allowed me to truly understand the root of my problems and work on solving them. I believe that after 1.5 months of diligent work, I am on a completely different level."
Māris
Entrepreneur
"Līga is a truly excellent coach who effortlessly and organically helps to uncover your hidden potential and find the courage and inspiration to bring it all to life."
Kalvis
Manager
"I consider personal development a very important aspect of my life. I had no expectations and allowed myself to go through Coach Līga's process. Already in the first meeting, I was surprised by the profound process, followed by very rapid changes. My sense of life changed, and the surrounding world seemed different—more friendly, and doors that I thought were completely closed and impossible to open suddenly opened. The changes didn't stop, and each session continued the process. I am very happy that I signed up for these sessions, and, in my opinion, a part of this wonderful transformative process is the combination of Coach Līga's personality and knowledge because she is characterized by a bright calmness and kindness, as well as own coach's tools and extensive knowledge in this area. I recommend this coaching process to everyone because I believe that everyone has an area where they feel confused or stuck. The changes will surprise you, I can say that from my experience!"
Indra
Manager
"Līga is knowledgeable, kind, and tactful. It's easy to communicate with her. During each meeting, I noted down several specific useful things to do in the future. After each session, I left with an uplifted mood, with a positive outlook on the future. Of course, the further steps and actions are in your own hands..."
Ilgvars
Manager
"I have found my sessions with Liga to be incredibly beneficial moving forwards with various different areas of my life; She not only creates a really calm, safe environment for me to open up, but she is able to stand back and make observations about the bigger picture which I’m often not able to see. She is extremely empathetic, very professional, and I wouldn’t hesitate to recommend her as a coach."
Julia
Singer and Coach
Got a question? Let’s talk.
Message sent! I will contact you as soon as possible.